With the rise of e-commerce, shoppers today are better informed about the product they are willing to purchase even before they walk into a physical store. Reaching out to customers is not the primary function of a retail store anymore; it has now a shifting focus towards visual merchandizing through the creation of an impactful physical store identity that could influence a customer’s purchase decision. Therefore, retail is now all about detail: communicating with customers through elements such as lighting, colour, material, texture etc. that stimulate their senses. QRIUS flagship outlet designed by ARCHVISTA is one of such examples where visual retailing was explored and enacted. - Editor